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12 new chapters of the Marketing Leaders podcast, are you up to date?

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12 new chapters of the Marketing Leaders podcast, are you up to date?

If you are a loyal follower of this format, and more specifically, a fan of our Marketing Leaders podcast, you will know that we have not stopped publishing interviews with professionals in the digital sector in recent months, and that, since the last compilation that we published at the end August 2020, we’ve added no less than 12 new chapters to your to-do list.About to reach 30 interviewees in our second year of broadcast, we look back so you can catch up on the latest sessions.If you stay to read this article we will quickly review the highlights of these last
With Antoni we put on the table the story of a family business, together with his wife Stephanie Marko, which produces and Thailand Phone Number List personalized stamps, stickers and labels. And the most interesting thing about this story is how this small family business managed to reach more than 25 markets, with marketing campaigns in 15 languages ​​and billing with up to 12 different currencies.On the importance of social networks in ecommerce sales, the internationalization of marketing, and knowing how to maintain and manage the brand image with all this expansion without losing its original essence.

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Read full summaryListen on Spotify ❘ Listen on iVoox ❘ Listen on Apple PodcastsPodcast # 18 – Nora Álvaro, Digital content management at DKV Salud y BienestarIn this interview with Nora Álvaro, who has been in charge of digital content for DKV Seguros for more than 8 years, we were able to delve into the role of the company’s blog Quiero Cuidarme , with which the company has been able to structure a large part of its strategy of marketing under the slogan “We are health activists.”A path of “do’s & don’ts” in an inbound marketing strategy that ha been with DKV Seguros for several years. Do not miss it!Read full articleListen on Spotify ❘ Listen on iVoox ❘ Listen on Apple Podcasts
Podcast # 19 – Iván Navas, CEO and founder of Doofinder
With Iván Navas we put ourselves back in the ecommerce sector with an intelligent search tool that allows users to find precisely what they are Betting Email List for. This is Doofinder.After listening to Iván’s interview, you understand the difficulty and astuteness necessary to promote a tool in a highly competitive B2B market with a strong alliance system, and why you should avoid cold calling.Read full articleListen on Spotify ❘ Listen on iVoox ❘ Listen on Apple Podcasts
Podcast # 20. Guillem Sanz, Expert in digital business, Founder & ex-CEO BebitusWhen we talk to Guillem we run into what we can call a pioneer. At the head of what was Bebitus, it achieved a turnover of 40 million euros, managed to retain more than 500,000 customers and generated 1.3 million monthly visits to the platform.And all that, how? Well, with inbound marketing . Something that, at that time, was only beginning to be heard in the US and in Spain it was not known. Guillem opted for a novel content strategy. Don’t miss how he did it.

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Podcast # 21 – Miguel Ángel Trabado, Digital Transformation Consultant and Trainer
In a conversation with Miguel Ángel Trabado, all his background and knowledge after more than 20 years in the digital sector is more than demonstrated. Miguel Ángel was working for a large company like Henkel, where he had the opportunity to work with large companies, helping them grow in their digital facet, using creative and innovative strategies.

From this talk we take three great lessons:

The use of User Generated Content (UGC) as a growth strategy for a brand
The power of events for international expansion
And the mantra that, for social networks, quality is always better than quantity
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Podcast # 22 – Gemma Muñoz, Co-Founder & CEO of The Art of Measurement
If there is anyone who knows about data in our country, it is Gemma Muñoz. It is a real pleasure to hear her speak and learn with her. After more than 16 years of experience, Gemma values ​​data analytics and the importance of turning data into a strategic asset for our company. Something that often remains in the drawer of “liabilities”, without taking advantage of its full potential.

Also, in the podcast we talk about something as interesting as channel attribution. A small masterclass of just 19 minutes.

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Podcast # 23 – Luis Mestre, Co-Founder & General Manager of Primer Impacto
The work of Luis and his company, Primer Impacto, is rare and has a strong commercial and implementation history. A model that works with the premise of working with few business clients, but very well established. Large firms such as Coca-Cola, Johnson & Johnson, Bayer or L’Oréal rely on them for their “field marketing” strategy. Know what it is?

Discover in this interview this field of marketing, their particular business mode and how they have managed from First Impact to attract such large clients in such an exclusive way.

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