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11 web design trends for 2020

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11 web design trends for 2020

Web design and digital marketing are always changing, every year new trends emerge around it. And we must know how to adapt to them and always bear in mind that the internet is a world in constant change. And we cannot be left behind.For this reason, being updated is something that should enter our day to day, as well as seeing what is moving at all times in our sector.Today I am going to show you what are the web belgium number trends of 2020 so that you can be up to date at all times and do not stay “out”. Prepared? Go for it!Do you like what you are reading? Subscribe to the blog!
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1. Minimalism: less is more
Surely you have ever heard that less is more, and with good reason, since sometimes we try to cover many of the actions that the user must perform on the same page, losing the final focus.Simple and clean pages are not only more attractive to the eye, but they tend to convert better, since it is easier to capture the user’s attention when we are dealing with a more linear design than in one full of elements.

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This trend continues year after year.A web page full of colors or elements that saturate is no longer useful, we must be clear and focus.I’m going to show you the example of Apple, which, as you already know, is the king of “less is more”, so you can see how it uses this on its website.minimalism-design-web-apple2. Design for mobile first
The custom of every designer is to start with the desktop version, but with the new Google algorithms this has to change and we must focus on “mobile first”.Your website should look good on all devices, but you have to try to optimize it very well for mobile .It is no longer useful to simply be “responsive”, you have to try to get the page visitor to the target on mobile by making the minimum scroll possible.Adidas knows how to do this well, and in its “Above the Fold” (first section of the main page) it shows various calls to action, such as the download of the app, the chat or buttons that take you to the collection.trend-web-mobile-adidas3. User is king (UX)
I’m sure you’ve read “content is king”, “video is king”, even “Google is king”. But no, the user is the king.We must design with users in mind. If we have good content for them, we will also have good content for Betting Email List .A positive user experience is essential and will determine how confident you are with the website you are currently visiting.But how can I know if this satisfaction is positive? Very simple, measuring.We must analyze how users are behaving throgh our website, and for this we have a lot of techniques such as heat maps, session recordings, analytics of the website itself, etc.I showyou an example of how I do it on my website using heatmaps.analysis-experience-bego-romero4. Loading speed: your website should go like a rocket
A fast loading speed is always a trend and never goes out of style, since it is a differentiating factor within a website.What good is an awesome web design if it takes 6 seconds to load?We must carry out proper maintenance and monitoring of te web , be it WordPress, Prestashop, Magento or whatever we have, since all the tools are obsolete and we must keep them up to date in the best possible wayIn addition, if we have a website where we install new plugins or functionalities, the ideal is that every time we make a change of this type we analyze the website with tools and see if everything is in order.A fast website will not only improve the user experience, but Google will be able to crawl content faster and prioritize it over other websites where it has spent more time crawling.[FREE GUIDE] 25 essential elements to include on your website5. Simple and eye-catching fonts
The simple fonts are always trend in design as they are easily readable for everyone.Sometimes we put calligraphic fonts that can be very aesthetic and give a touch to the web, but as I said a few points above, the user is king and we have to make it easy for them to navigate.We must reward usability and easy reading before design and aesthetics, since they can be very attractive for us, but not for others.The design studios and marketing agencies know this, and InboundCycle a simple and very visual letters are used.

trend-typography-inbound6. Say yes to lifelong menus
There was a time when the famous “hamburger menu” became fashionable, and many websites continue to bet on it. But what are we achieving with these types of menus?We are taking users one step further in their process towards our ultimate goal.And this can cause us to lose many of them along the way. We must try to simplify it and provide everything you need at all times as quickly as possible (and not having to click too many times).Raiola Networks Hosting SSD7. Trend colors of 2020
Although no color goes out of style, there are always some that stand out year after year, and if there is someone or something that can bring us closer to this, it is Pantone.According to Pantone, the trend color of the year 2020 is “Classic Blue”, code 19-4052 TCX.pantone-classic-blue-2020It is a tone that can be combined with white and gray tones to have a minimalist, simple website with a special touch.

In addition, the company annually releases the trend colors. Here is an image in which you can see them year after year.

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8. Animations, but not excessively
The animations are very visual effects that make a very attractive web page.

These serve to focus the user’s attention on a specific element.

But many go overboard and end up filling their design with animations, being counterproductive due to both visual and resource overload. Use them, but without going overboard.

9. Chatbots are here to stay
If we have an ecommerce, a services page or we sell a course (among other examples), a chatbot can be decisive in the purchase process of a potential client.

The objective is to solve the doubts of this person and end up finishing the purchase process.

In addition, these chats increase the confidence of who is behind because they know that at all times they will have an advisor if they get lost.

I give you an example of my website with a WhatsApp chat in which users can speak to me directly with this app.

It is a way of generating trust and that visitors feel close to your project , since it is a “you to you”.

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