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100 Digital Marketing Statistics


100 Digital Marketing Statistics

More than 100 facts about SEO, content VP Business Development Email Lists , and social media marketing. All you need to know!
What will you find in this content?SEO statisticsContent Marketing StatisticsSocial media statistics
Digital tools are immersed in the phenomenon of digital Darwinism , that is, they evolve faster than we can update ourselves. We can use them and see the data, the statistics and the trends, but if our businesses are operating only for the present and lack a purpose , then we will be simple leaves in the wind, carried by the current of the moment.You need to define a plan and stick with it; We can’t wait for the next app or the latest Facebook feature. The essence of our business cannot depend on it.Here are more than 100 digital marketing statistics compiled by HubSpot that can help you understand the big picture, but remember, these are just the points on the map, you are the captain of your ship who decides where to take it.SEO statisticsUnderstand SEO , how consumers are searching and finding information about brands online.Organic searchThe number of words in articles that appear on the first page of Google is 1,890. (Backlinko, 2016) Long live the long-form!50% of search queries are four words or more. (WordStream, 2016)66% of marketers say that improving SEO and growing their organic presence is their top priority in their inbound marketing strategy. (HubSpot, 2016)71% of B2B researchers start their research with a generic search. (Google, 2015)B2B researchers do 12 searches on average before engaging on a specific brand’s site. (Google, 2014)Google delivers more than 100 million searches per month. (Mashable, 2015)72% of marketers say that creating relevant content is the most effective SEO tactic. (Ascend2, 2015)40% of marketers say the biggest obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)SEO statisticsConversion rate optimization (CRO)Only about 22% of companies are satisfied with their conversion rates. (Econsultancy, 2016)The first position in Google search results on desktop has a click-through rate of 34.36%. (Advanced Web Ranking, 2015)
The first position in Google search results on mobile has a click-through rate of 31.35%. (Advanced WebRanking, 2015)For every $ 92 spent on customer acquisition, only $ 1 is spent converting them. (Econsultancy, 2016) Too much advertising, too little customer service and engagement!Electronic commerce (Ecommerce)81% of shoppers conduct research online before making large purchases. (Retailing Today, 2014)44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing and Yahoo to search for products. (Marketing Land, 2015)Mobile commerce accounts for 30% of all electronic commerce in the United States. (Internet Retailer, 2015)Local SEO72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)30% of mobile searches are related to a location. (Google, 2016)28% of searches for something nearby result in a purchase. (Google, 2016)Local searches drive 50% of mobile visitors to stores in one day. (Google, 2014)78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)Mobile searchesMore Google searches are carried out on mobile devices than on computers in 10 countries, including the United States and Japan. (Google, 2015)
49% of B2B researchers who use their mobile devices for product research do so while working. (Google, 2015)65% of smartphone users agree that when searching on their smartphones, they are looking for the most relevant information regardless of the company providing the information. (Google, 2015)51% of smartphone users have discovered a new company or product by searching on their smartphone. (Google, 2015)48% of consumers start mobile research with a search engine. (Smart Insights, 2016)26% of consumers start mobile research with a branded app. (Smart Insights, 2016)Voice search

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19% of people use Siri at least daily. (HubSpot, 2015)37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least once a month. (HubSpot, 2015)20% of search queries on the Google mobile app and on Android devices are voice searches. (Search Engine Land, 2016)60% of smartphone users who use voice search have started using it in the last year, and 41% of respondents started using voice search in the last six months. (Search Engine Land, 2015)43% of mobile voice search users use it because they say it is faster than going to a website or using an app. (Statista, 2015)21% of mobile voice search users use it because they say they don’t like typing on their mobile. (Statista, 2015)Content Marketing StatisticsLearn which content Betting Email List projects and platforms are prioritizing.Blogging60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016) Great tip for everyone throwing their money at Facebook!1 in 10 blog posts are evergreen, which means that organic search increases your traffic over time. HubSpot, 2016)Evergreen blog posts account for 10% of all blog posts and generate 38% of total traffic. (HubSpot, 2016)Throughout its life, an evergreen post creates as much traffic as six posts that are decaying. (HubSpot, 2016)Businesses that posted more than 16 blog posts per month got almost 3.5 times more traffic than businesses that posted 0 to 4 posts per month. (HubSpot, 2015) For those wondering how much to post!B2B companies that blogged more than 11 times a month had almost 3 times more traffic than those that did 0-1 times a month. (HubSpot, 2015)B2C companies that blogged more than 11 times a month got more than 4 times the opportunities than those that posted only 4-5 times a month. (HubSpot, 2015)Businesses that posted more than 16 blog posts per month got about 4.5 times more leads than businesses that posted 0 to 4 posts per month. (HubSpot, 2015)75% of HubSpot blog views and 90% of leads come from past posts. (HubSpot, 2014)43% of people admit that they do a cursory read on blogs. (HubSpot, 2016)Headlines that contain between 6 and 13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)Content Marketing StatisticsContent Strategy

8% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot, 2016)
On average, B2B marketers allocate 28% of their total marketing budget to content. (Content Marketing Institute, 2015)Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015)55% of B2B marketers say they are unclear on content marketing effectiveness or success (Content Marketing Institute, 2015)Just 32% of B2B marketers say they have a documented content marketing strategy. (Content MarketingInstitute, 2015) Do you see a correlation with the percentage of those who say they are successful?28% of B2B marketers say they have a documented editorial mission statement. (Content Marketing Institute, 2015)
47% of buyers viewed 3-5 pieces of content before contacting a sales representative. (Demand Gen Report, 2016)96% of B2B buyers want content with more information on industry leaders. (Demand Gen Report, 2016)Podcasts15% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2016)Listening to Podcasts grew 23% between 2015 and 2016. (Edison Research, 2016)64% of podcasts are listened to on a smartphone or tablet. (Edison Research, 2016)
21% of Americans 12 and older say they have listened to a podcast in the past month. (Pew Research Center, 2016)Weekly podcast listeners consume five shows per week on average. (Edison Research, 2016)Social media statisticsSee how marketers are expanding their reach with social media.
Facebook72% of adult Internet users use Facebook. (Pew Research Center, 2015)Only 45% of marketers think their Facebook efforts are effective. (Social Media Examiner, 2015) This is less than half!Posts with images get 2.3 times more engagement than those without images. (Buzzsumo, 2015)Facebook continues to have the most engaged users – 70% log in daily, including 43% who log in multiple times a day. (Pew Research Center, 2015)Facebook sends 82% of social media traffic to longer stories. (Pew Research Center, 2016)63% of Facebook and Twitter users say that each platform serves as a source for news about events and issues outside of the realm of friends and family. (Pew Research Center, 2015)73% of people say they use Facebook for professional purposes. (HubSpot, 2016)In the last two years, content consumption on Facebook has increased by 57%. (HubSpot, 2016)76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)Facebook has 1.13 billion daily active users. (Statista, 2016)Social Media StatisticsInstagramOn Instagram, photos that show faces get 38% more “likes” than photos that don’t show faces. (Georgia Institute of Technology, 2014)28% of adult Internet users use Instagram. (Pew Research Center, 2015)59% of Instagram users are on the platform daily, including 35% who visit multiple times a day. (Pew Research Center, 2015)Instagram has almost 700 million monthly active users. (Techcrunch, 2017)More than 95 million photos and videos are shared on Instagram every day. (Instagram, 2016)

25% of adult Internet users use LinkedIn. (Pew Research Center, 2015)
LinkedIn is the only major social media platform where usage rates are higher among 30-49 year olds than 18-29 year olds. (Pew Research Center, 2015)46% of online adults who have graduated from college are LinkedIn users. (Pew Research Center, 2015)32% of employed adults are LinkedIn users, compared to 14% of online adults who are not employed. (Pew Research Center, 2015)In the last two years, content consumption on LinkedIn has increased by 21%. (HubSpot, 2016)
LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)Pinteres31% of adult internet users use Pinterest. (Pew Research Center, 2015)
Pinners have the same probability of buying with users of other social channels, but they spend 50% more on average compared to other social channels. They also spend 20% more than users referred from non-social channels, including search. (Pinterest, 2016)Pinterest has 175 million monthly active users. (Pinterest, 2017)71% of Pinterest users are women. (Search Engine Land, 2015)45% of people on Pinterest use the app while watching TV. (Pinterest, 2016)SnapchatSnapchat has 150 million daily active users. (Statista, 2016)Every second, 8,796 photos are shared on Snapchat. (CEWE Photoworld, 2016)52% of Snapchat users are under the age of 25. (Statista, 2016)30% of millennial internet users useSnapchat regularly. (EMarketer, 2015)Social media management88% of marketers want to know how to measure their ROI for social media activities. (Social Media Examiner, 2015)Only 42% of marketers say they are able to measure their social activities. (Social Media Examiner, 2015)92% of marketers say that social media is important to their business. (Social Media Examiner, 2015)More than half of marketers who have been using social media for at least two years report that it helped them improve sales. (Social Media Examiner, 2015)90% of all marketers indicated that their social media efforts have generated more exposure for their business. (Social Media Examiner, 2015)By spending just six hours a week, 66% of marketers see lead generation benefits from social media. (Social Media Examiner, 2015)
At least 61% of those who spend a minimum of six hours per week on social media marketing saw improvements in search engine rankings. (Social Media Examiner, 2015)6 out of 10 small business owners are unable to track ROI from their social media activities. (EMarketer, 2015)
Use of social media

64% of marketers use social media for six hours or more and 41% for 11 or more hours per week. (Social Media Examiner, 2015)Almost 19% of marketers spend more than 20 hours each week on social media. (Social Media Examiner, 2015)83% of all marketers actively follow social media marketing initiatives. (2016)As of 2015, 35% of all those 65 and older report using social media, compared to just 2% in 2005. (Pew Research Center, 2015)As of 2015, 90% of young adults use social media compared to 12% in 2005. (Pew Research Center, 2015)Almost a third of the world uses social media regularly. (EMarketer, 2016)Twitter23% of adult Internet users use Twitter. (Pew Research Center, 2015)
3 in 10 urban residents use Twitter, compared to 21% of suburban residents and 15% of those living inrural areas. (Pew Research Center, 2015)30% of online adults under 50 use Twitter, compared to 11% of online adults 50 and over. (Pew Research Center, 2015)Twitter accounts for 16% of references to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
In the last two years, content consumption on Twitter has increased by 25%. Twitter has 313 million monthly active users. (HubSpot, 2016)Visual contentVisual content is 40 times more likely to be shared on social media than other types of content. (Buffer, 2014)Articles with one image every 75-100 words have twice the “shares” of articles with fewer images. (Buzzsumo, 2015)71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)The researchers found that color images increase people’s readiness to read content by 80%. (Xerox, 2014)Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later. (LifeLearn, 2015)Infographics get 3 times more “likes” and “shares” on social media than any other type of content. (Mass Planner, 2015)Here you are. Remember that the important thing is not the data, but what you do with it. Define your purpose and navigate from there; these numbers are just the stars that help guide the route. Do you need a training or marketing conference ? Do you want to be a better marketer week by week and receive all this at the door of your mail? Let us be a small part of your life. We love hearing from you.

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