Social networks have become a very important part of the digital marketing strategy of companies, but the truth is that usually all companies focus on the same points and the same realities to establish what to do and what not to do when the role of the firm in the social universe is analyzed. Despite this, there are certain emerging trends that are changing the landscape of what matters and what does not in social networks and that are already part of the agenda of the most innovative companies. These trends are, so to speak, the ones that latest chinese mobile in general are neglecting the most, although they shouldn’t. In Simply Measured they have carried out a study to detect what are those trends that exist and are emerging but that companies are generally losing sight of. Using social media for SEO As they point out in the report, the brands that are to the last are already directing their efforts in social networks to an SEO strategy. Why are they doing it? Actually, because not doing it is, although it is being left a bit out of the way, a quite important mistake. Search engines, and especially Google, are giving more and more importance to the information they receive from social networks to establish which are the most relevant pages on a topic. The retweets that a content receives are already an element that can influence when it is positioned more or less high in the search results. In fact, as you recall, one of the crucial factors that Google already takes into account when establishing who is more or less relevant is looking at how many linkbacks the content receives on social networks.