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10 tools (and steps) to search for free keywords

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10 tools (and steps) to search for free keywords

In any SEO strategy we find the need to use tools to search for keywords. The problem, especially for freelancers or companies with limited budgets, is that many of them are paid. But there are tools that allow you to search for Bangladesh Phone Number List at no cost and with very good results. In this post I present 7 of them. list_altIndex of contents
What is a keyword search?
10 tools to search for keywords at no cost
Steps to do keyword research with these tools
How to know if my keywords are positioned? Tools to keep track of your keywords
What is a keyword search?
Before we dive into the keyword tools presentation, I would like to remind you what a keyword search (or keyword research) is. It is a process that aims to identify relevant keywords to position the pages of your website in search engines, taking into account your business and the users you are targeting. The main goal is to find keywords that bring visitors and, therefore, improve our website traffic and generate conversions (registrations, purchases …). If you want to better understand what it is and what its benefits are, I recommend this post about keyword research that we have on our blog.

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10 tools to search for keywords at no cost
1. Google Keyword Planner
In my opinion, this is the most important free tool for doing keyword research, and I recommend that you use it whenever you can. Keyword Planner tells you how many monthly searches a given keyword has on Google, depending on the country and language you select. In this way, you can know if the keyword in question can bring visitors or not. Logically, it does not make any sense that, for example, you work on a keyword that has 0 monthly searches, because it is clear that if no one is interested, it will not generate visits to your web page. Keyword Planner has the added advantage of being Betting Email List own tool and, therefore, it is the one that provides the most reliable data on the monthly searches that a keyword has in this search engine. Important information: There has recently been a change to the tool. While previously you could use the word planner for free to search for keywords and it gave you accurate metrics, now it only shows you a range. For example, if we search for the keyword “inbound marketing”, the tool shows the following result in Spain:

search keywords free keyword planner

As we can see, the average of monthly searches gives us a very wide range, between 1,000 and 10,000 visits. Therefore, to avoid this and for the Google Keyword Planner to show us accurate data, we need to use an account in which a Google Ads campaign is running. If so, the data shown by the tool is much more precise:search keywords for free keyword explorer monthly searches

Taking into account the above, to use Keyword Planner you must follow the following steps :

Access Google’s Keyword Planner .
You will need to select an account linked to Google Ads (to see accurate data and avoid ranks).
Once the account is selected, access “Tools and settings” → “Keyword planner”.
The tool will give us two main options:
Discover new keywords.
Check the volume of searches and forecasts.
free keyword search planner

Using the first option we can enter keywords and the word planner will show us suggestions for related words and their metrics. For example, if through this option we search for the keywords “inbound marketing”, the tool provides us with the keyword data but also related keywords.

To take advantage of this feature, you have to do the following:

Access Google’s Keyword Planner .
Select “Discover new keywords.”
Write the keyword or keywords from which you want to find new ideas. You can also write a URL, for example, of your competition or a page that deals with similar topics.
Select in which country and in which language you want to search, and click on “Get search volume” (at this point, you must select the language of your website and the country of the users you are targeting).>
Next, a dashboard will appear with the results. You will also be told the number of monthly searches for each of these keywords.
how to search keywords for free keyword planner google

On the other hand, by means of the second option, “Check the volume of searches and forecasts”, it shows us the data only for the keyword consulted. For it:

We must enter the keyword or keywords that we want to search for.
Select “Start”.
We click on “Metric History”.
At the top we can change the “Location” from which we want to obtain the metrics.
Next, a dashboard will appear with the number of monthly searches that each of the keywords has. In addition, you will be able to obtain information at the seasonal level. That is, the number of monthly searches they receive based on the month of the year.
2. Google Trends
Google Trends is another keyword tool created by Google with a very specific objective: to know what the trend of a keyword is, that is, how your searches have evolved over time .

What is this for you? To be able to see if the trend of the word is positive and if, therefore, you are interested in using it on your website or blog. Obviously, if the trend is positive, it will be advisable to do so and, if it is not, no.

To use it, you just have to follow these steps:

Access the tool .
Indicate the keyword for which you want information on which dates and in which country.
Check the results.
search keywords for free google trends

With Google Trends, you can also make a comparison of the trend of several keywords . It is very useful when you have doubts when choosing both keywords with different meanings and different keywords but that mean the same thing.

To access this comparison, you just have to follow the following steps:

Access Google Trends .
Search for the keyword for which you want to know the trend in the search engine and select in which country you want to see the trend and on which dates.
Click and the results will appear.
Click on “+ Compare” and add the rest of the keywords to make the comparison.
search keywords for free google trends results

It is important to note that Google Trends only provides information on the trend of a keyword, but does not provide information on monthly searches. Therefore, once you have identified keywords that may be relevant to your website, it is recommended that you use Keyword Planner to check if they have a remarkable search volume.

My recommendation is that you also do it the other way around: if you already know the volume of searches for a keyword, it is important to look at its trend to make sure that it is a keyword that will be searched over time. In case it is not, it is better that you consider using another, even if it has fewer monthly searches.

3. Google Search Console
Google Search Console (previously, Webmaster Tools) tells you the keywords by which users are accessing your website .

This information can give you many surprises: it is possible that you have already used some of these keywords, but it may also be the case that keywords that you are not using appear. In these cases, it is recommended that you do so, because you will increase the visitors who access your page through that search.

To use Google Search Console it is necessary, first of all, to have it configured and have access. Then, you just have to follow the following steps:

Access the Google Search Console .
Select one of the properties that you have linked.
Go to the “Search Results” section (previously, “Search Analytics).
Next, you will see a list with the words by which users find you. You can also view the impressions and clicks they have during a specific period. Typically, the more impressions a keyword has, the more monthly searches it has. Anyway, to confirm the information, I recommend that you go through Keyword Planner.

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