Have you ever wondered how artificial intelligence applications could facilitate, and even improve, the digital marketing actions that we carry out every day?As good marketers, we like to be faithful to the digital marketing media, tools and applications that we have worked with in the past and that have worked for us. But with the arrival of artificial intelligence to the world of digital marketing, the revolution is about to begin …Are you ready to welcome these artificial intelligence applications?
And there is no doubt that it is a field worth exploring to venture into this new us cell phone database that will allow us to innovate, facilitate processes and optimize results.Artificial intelligence can greatly help us save time and effort in our daily tasks, while the main indicators of our campaigns are on the rise. Who wouldn’t want this?Do you like what you are reading? Subscribe to the blog!
I have read and accept the Privacy and Cookies Policy .
In the same way, artificial intelligence and digital marketing go hand in hand, since digital marketing requires processing huge amounts of data and, precisely, artificial intelligence helps us process and interpret this data faster, allowing us to create digital strategies much more efficiently.
So we are in a very good time to start exploring and adopting some of the digital marketing tools and applications that apply artificial intelligence like the ones we will see below. Shall we start?1. Content Marketing: Uberflip
According to the Content Experience Report , personalized recommendations increase by 60% the probability that the visitor will consume more content than when they are presented with generic recommendations.Uberflip is a content marketing platform that uses artificial Betting Email List to personalize the content experience and streamline the sales cycle. It allows you to better understand each potential customer and predict what type of content and topics may interest you.This tool provides content recommendations at the right time, in the right format, and targeting the right audience. These recommendations are displayed right at the point where they are most likely to be consulted by the potential customer.uberflip3It is not about offering the typical “recent articles” or “popular articles”, but rather about recommending content that helps the visitor become a lead or potential client by providing their contact information and advancing the process by themselves. purchase decision. In this way, the conversion will be higher.[Free guide] The role of content in the inbound marketing funnel2. Content generation: Articoolo
Generating content can become a difficult, time-consuming and even expensive task. But with the arrival of artificial intelligence to the sub-disciplines of digital marketing, this does not have to continue like this.Articoolo is an artificial intelligence application applied to content generation in which its intelligent algorithm creates unique and quality content by simulating the way a human brain would.But how is it possible? The process is simple: first, you put the title you want for a blog post, for example: ” The best books on self-improvement and self-help .” From the title, the application will understand the context of the topic and will search, in this case, for the best resources for self- improvement, extracting the sentiment they put on it and its keywords. With this, you will rebuild everything into one coherent piece of content. Finally, you will write it using neurolinguistic programming to verify that it has correct semantics and is readable.Most impressive of all, you will have a unique and coherent article in just a couple of minutes. And for those skeptics, this tool does not duplicate or plagiarize other content.articolo1
You may even have already read some articles or reports written by artificial intelligence, since large companies such as Associated Press and Forbes are already using this type of tools that apply artificial intelligence to content generation ( Wordsmith and Quill ).3. Content creation: Concured
Concured is a strategic content platform powered by artificial intelligence that helps marketers and content creators know what to write so that it resonates more with their audience.Use artificial intelligence to detect and predict what will cause the most interaction or engagement with the target audience, as well as what content is going viral and how you could differentiate yourself from your main competitors.The foregoing saves time spent on auditing and raising content while increasing the main indicators of content generation.concuredWithout a doubt, it is a smart way to offer personalized experiences to potential customers by showing them relevant content based on their interests.Among the tools of this software powered by artificial intelligence are iMeasure and iAudit. The first of these measures the performance obtained and the return on investment of the content; and the second provides a consolidated overview with scores from both its own and those of the competition.
4. Social networks: Cortex
Cortex is an artificial intelligence application that focuses on improving the visual aspect of the images and videos of the posts on social networks in order to generate more interaction and can go viral.Basically, it uses data and insights to automate the creation of photos and videos that work better.What kinds of smart findings can this tool give you? Questions such as what visual language to use, what the images should be like, what kind of photos to publish (the typical question: do I put photos of the product or rather of people?), What hashtags to use, what trends resonate more with the target market, how distinguish yourself from the competition, what colors and what messages to use, etc.cortex sceenshotIt is useful not to get a better idea of what to post, but also when to do it and how often, and it will instantly add the most effective photo or video for each post.It has integration with image banks and a native editor that allows you to add logos, apply filters or modify the size of the image, among other functions.In addition, it can also be used as a multiplatform tool to schedule and publish all the social media posts from the same place, but obviously, with the plus that it gives you all the intelligence behind this application.This is how Cortex will simplify the work invested in managing social networks and make it much more effective in terms of results. No more guessing what to post, and how or when to do it!Free Download Pack of Social Media Templates5. Email marketing: Phrasee
In these days where almost all the emails we receive from brands are automated and sent en masse, personalization becomes increasingly important. And if there is a sub-discipline of digital marketing in which words really make a difference, it is email marketing .Phrasee analyzes millions of data to generate the best title, email subject, and call-to-action (CTA) that grabs the user’s attention and delivers a higher open or click-through rate. It is also capable of determining the best time, day and frequency to send an email, which increases the chances that the user will carry out the desired action.How does it work? The artificial intelligence technology that Phrasee uses creates your own email subjects and combines linguistic elements to discover an appropriate language model for your brand.
This same technology can also be applied to mobile app push messages, SMS messages, Facebook and Instagram posts, Google AdWords, and Display Ads.”Phrasee is to copywriting what Photoshop is to design,” is how eBay Creative Director Molly Prosser described this clever tool.Access the free guide “Introduction to email marketing to successfully execute and measure your campaigns”6. Online advertising: Adext AI
Adext AI is a dynamic audience optimization platform that finds the best audiences for ads on Google, YouTube, Instagram, and Facebook.It autonomously assigns a budget to the copies or clones it makes of existing ads to explore different audiences and, according to the results, adjusts the budget by channeling it towards those with the highest conversion rate.Use machine learning to detect patterns of success and learn over time which audiences are most restorable. It also draws on big data from other campaigns to predict trends.And, although Google and Facebook Ads as such already use machine learning and artificial intelligence, a tool like Adext AI can intelligently manage budgets between both platforms and combine the findings between one and the other.7. Lead generation: Node
Node is an artificial intelligence application focused on lead generation.Provides sales and marketing teams with a guide to identifying their markets and accelerating their profits. Your artificial intelligence can dive into heaps of data to find the ideal potential customer based on the information it has collected so far. This is how you predict and rate how profiled and prepared the potential customer is. The latter is something that can save B2B companies enormous amounts of time and energy.The actionable findings provided by this app answer the questions about who to contact first, what to say, and when to say it to close more sales.In this sense, Node helps to prioritize and personalize communication, aspects that translate into a higher potential customer-customer conversion rate.How do you do it? Through its advanced artificial intelligence technology, it finds the connection between people, companies, products and places on the web. And, using machine learning, it searches within these connections to find and define the context and tie them together.Then it uses natural language processing to analyze the main attributes of a buyer belonging to the target market, and through deep learning (Deep Learning) proactively deliver people and information relevant to the company.Finally, the results of your findings are sent back to your artificial intelligence algorithms to facilitate constant learning and continually improve recommendations.And, as a curious fact before moving on to the next artificial intelligence application, it is worth mentioning that Node was founded by Falon Fatemi, the youngest employee that Google has had (19 years), and one of its main investors is Mark Cuban (the famous investor who appears on the TV show Shark Tank ).New Call-to-action8. Videomarketing and social networks: Lumen5
The video format is proving to generate much more engagement than conventional formats. But many times we do not generate enough video content because we perceive it as a complicated task that takes a long time to plan and edit.Artificial intelligence has also changed the landscape in this regard. Lumen5 is an automatic video creation platform whose flow is assisted by artificial intelligence to offer an extremely simple, easy and fast video creation experience.Small video clips can be shared on social media in the form of posts, stories, or advertisements.
The interesting thing is that its natural language processing algorithms make an automatic summary from any written article or blog post, taking the main information and distributing it throughout a video on which the user can intuitively edit any element such as text, video background or times, among others.Its artificial intelligence is also capable of choosing the ideal video scene or background for each of these texts. It is an excellent tool to take advantage of existing content and reformulate it by creating videos almost instantly.lumen-529. Chatbots: Liveperson
People often mistake a standard chatbot for an artificial intelligence-powered chatbot. Chatbots that use artificial intelligence are a more advanced version of chatbots because, compared to those we already know, they really speak like humans and their responses are much more accurate and consistent. This makes the interaction more likely to convert.Liveperson is a conversational platform powered by artificial intelligence that makes it easy for consumers to get answers about the products they want to buy within the communication channels they already use on a daily basis.This application uses artificial intelligence to examine customer conversations, identify purchase attempts in real time, and deliver actionable findings to brands to quickly optimize their communication and automated operations.