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1, 2 and 3: the infallible method to design your ecommerce strategy


1, 2 and 3: the infallible method to design your ecommerce strategy

Nobody knows for sure why we say that “do not look the three feet to the cat” to explain that we should not complicate what is simple or to try to prove the impossible. Applying the method of the question that we have worked, during the MMDD11 classes, in the ecommerce subjectWouldn’t it be easier to find the cat five feet since this animal has four legs? Actually, the original saying used the numeral 5. Apparently, the version of the number 3 comes from one of those follies that Cervantes put in the mouth of the ingenious nobleman Don mobile phone numbers for sale . Continuing with the formula of the question, now we would have to decide if it was just a twist of Cervantes to give a touch of humor to his masterpiece or, if on the contrary, it had a double meaning. In the latter case, what would happen is that Cervantes would be applying the foot as a syllable (metric foot) that in the word cat only consists of two units (two metric feet) and therefore, the cat could never have three feet. Obviating this gibberish of feet and cats – lest we get involved with this game between the two odd ones – what is clear is that applying the number 3 “steps” to design an ecommerce strategy offers us minimum guarantees of efficient starting. This is not a gratuitous claim. This is what the MMDD11 students demonstrated in the class in which we worked on the development and implementation of the business plan. The conclusions of the sharing exercise are as follows:


Step 1. Dynamics of e-shopping The Medprivé team found what we could call “the golden rule”: “when a customer chooses a product, the most important thing is the shopping cart” . The Backstage team then responded to the challenge of their presentation by recalling that: “the Betting Email List analysis only offers a diagnosis of the opportunity if, in addition to segmenting, we categorize the information from the comparative analyzes”. An idea that the IamTogether team complemented when they explained to us that “to make a good analysis it is necessary to segment the competition and not only direct competition, but also indirect ones . The Audi team gave us a very interesting reflection to reinforce online buyer opportunities : “the use of organic content to position our business in leadership positions using the advantages of SEO” . Step 2. The point of sale Once we had tested the design of the environment, the Medprivé team reminded us of something fundamental related to revitalization. Or, what is the same, with the sales rotation: “promotions must take into account the periodicity and the stationary nature” . For its part, the Byhours team reminded us that, in the design and definition of a point of sale, “carrying out tests and trials, in addition to analyzing the behavior of forms and error pages” is perhaps the main source of information that we have to improve the point of sale and, above all, not to lose captive sales. Step 3. The business model The Backstage team got off to a strong start by starting to share the axiom around which we developed the entire subject: “in business development code, the important thing is the question, not the answer” . At this point, IamTogether reminded us that: “in the launch presentation of a project it is vital to“ pack ”the internal sale” . And, in terms of business development, he centered his conclusions around a basic idea: “it is necessary to define a priori the levels of detail of what you are going to measure to evaluate the progress of the business . ” This would sum up the three-step method. As we also worked on the importance of having a plan B -and to continue with the cat’s feet- in case, instead of looking for three feet, we insist on looking for five, here we would have a summary of the points in common in those who agreed – oh, how curious! – the 5 teams of the MMDD11: The competitor analysis benchmark is not only key in the pre-start phase of the project. It must be kept up to date . In the start-up phase of the project we have to take into account the possible changes that we have to implement. At launch, it is important to carry out promotions with a basic purpose: to generate leads .
You can never fail a return . One year is a sufficient period to validate that the business strategy is implemented and therefore have the point of sale well positioned .
By the way, back to the subject of cat’s feet, I will tell you one of those things that will be very useful when you explain the “3 steps” method applied to ecommerce: the French do not look for five feet to the cat, but to the ram! (c hercher cinq pieds in a mouton / look for the ram five feet).

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